German brand of coffee in different varieties, launched as a mail order business in 1949. In 1955, the first Tchibo shop was opened. Nowadays, they sell their products through a dense network of their own stores, some of which also serve as cafés, and rented spaces in bakeries and grocery stores. In 1997 they started their online shop.
Known for the business model of offering a regularly changing range of non-food items in addition to the coffee products.
Company names over the years:
Frisch-Röst-Kaffee Carl Tchilling GmbH (1949-1953)
Tchibo Frisch-Röst Kaffee GmbH (1953-1965)
Tchibo Frisch-Röst-Kaffee Max Herz GmbH (1965-1977)
Tchibo Frisch-Röst-Kaffee AG (1977-1988)
Tchibo Holding AG (1988-2007) becomes a managing/ holding company, the actual coffee business is now the newly founded
Tchibo Frisch-Röst-Kaffee GmbH (1988-2004)
Tchibo GmbH (2004-...)
the hoilding gets renamed to
maxingvest AG (2007-2023)
maxingvest GmbH & Co. KGaG (2023-...)
