MacFadden Publications, Inc.

Started in 1898 by Bernarr Macfadden. Physical Culture, Bernarr Macfadden's first magazine, was based on Macfadden's interest in bodybuilding. The launch of True Story in 1919 made the company very successful. Other well-known magazines, such as Photoplay and True Detective, soon followed. Macfadden also launched the tabloid New York Evening Graphic. Bernarr Macfadden withdrew from his leadership roles with the company in 1941. In 1961, the Bartell Broadcasting Corporation bought a controlling share in Macfadden and merged with the company, forming Macfadden/Bartell. Macfadden's women's magazines were spun off in 1975, and sold to the unit president, Peter J. Callahan under the brand of Macfadden Group. In 1991, the Macfadden consumer magazines were spun off and merged with Sterling's Magazines as Sterling/Macfadden. https://en.wikipedia.org/wiki/Macfadden_Publications