Pete Meaden

Peter Alexander Edwin Meaden (11 November 1941 - 29 July 1978) was an English publicist for various musicians and the first manager for the Who. He was a prominent figure in the English Mod subculture of the early 1960s. He is sometimes referred to as the "Mod Father" or "Mod God". Famous for his description of mod as - "Modism, Mod living, is an aphorism for clean living under difficult circumstances.".