R. E. Olds Company

R.E. Olds Motor Car Company was a short lived former name for the REO Motor Car Company which was an American automobile and truck manufacturer founded in 1905 by Ransom E. Olds, that was based in Lanson, Michigan. In 1954 the company was sold to the Bohn Aluminum & Brass Corporation of Detroit, and 3 years later became a subsidiary of the White Motor Company. White merged REO with Diamond T trucks in 1967 to form Diamond REOo Trucks, Inc. In 1975 this firm filed for bankruptcy, and most of its assets with the exception of the REO plant have been liquidated. Volvo later took over White and thus currently owns the rights to the REO brand name.