NumeriPrimi°

Born on 25 March 2011, a new brand is home to the biggest hits of Mondadori, Einaudi, Sperling & Kupfer, Piemme and Frassinelli. Each title lives with the new brand for about a year and a half and is then permanently repositioned in the paperback catalog of the publisher of origin. The new NumeriPrimi ° brand sees the collaboration between Arnoldo Mondadori Editore and RobilantAssociati, a consulting company for leading Italian companies for brand design and brand strategy.