The Book Society Ltd.

Modeled on the successful Book-of-the-Month Club in America, the Book Society Ltd was established in April 1929 by the novelist Hugh Walpole and rapidly became a formidable force in literary and publishing circles. Aiming to be “an aid to the busy reader”, it boosted the scale and reach of new writing by sending out a full-price first edition of a selected title to its ten thousand plus members each month. See also The Book Society. NB. might need another source to confirm when limited company started.