From it's inception in 1993, Gearhead® Magazine has been unique in the world of automotive journalism. Focusing on the lifestyle, stories and culture surrounding car enthusiasts, especially those in love with muscle cars and hot rods, the magazine became the world’s go-to source on the combined influences of pop culture, music and clothing on car culture and vise versa. It is a celebration of the DIY spirit in all things hot rods and rock and roll. Now in it's 22nd year, Gearhead® Magazine is once again being published after a 5 year hiatus. Welcome to the relaunch of Gearhead!
Pioneering a movement unheard of until the magazine bearing the name GEARHEAD was first published in May 1993, former editor Michael LaVella masterminded and gave birth to a rebel child that would soon become the basis for a movement known as kustom kulture. Raising the banner of muscle cars and guitar crushing garage rock GEARHEAD MAGAZINE became infamous among those “in the know” as THEE tastemaker for all things hot rods and rock and roll. Kooks and weidos dug it, but so did the general public! Mention you read GEARHEAD, and you were instantly part of the cool kids' club!
In 2000, the brand expanded to include the record label when Rev. Michelle became co-owner. Having met when both were writers for the critically acclaimed punk magazine Maximum Rock ‘n’ Roll, the two worked together to release over eighty records as well as create a line of clothing and accessories. The team continued publication of the magazine, publishing one issue a year, with a goal to make it quarterly.
Internationally recognized, the distinct logo and products associated with the brand were sold to over 50 countries. But all that hard work took it's toll. The team split up in 2006 with Michelle taking over the record label, and Mike taking back the magazine.
In 2014 the magazine was once again returned to parent company Gearhead Productions, Inc., where owner Rev. Michelle Haunold now seeks to revive the much loved cooler than cool rag with the enthusiastic release of the long awaited issue Number Nineteen!
