A History of Graphic Design: Third Edition

Preface Preface to the first edition Acknowledgments 1 The Prologue to Graphic Design: The visual message from prehistory through the medieval era 1 The Invention of Writing 2 The Asian Contribution 3 Alphabets 4 Illuminated Manuscripts 2 A Graphic Renaissance: The origins of European typography and design for printing 5 Printing Comes to Europe 6 The German Illustrated Book 7 Renaissance Graphic Design 8 An Epoch of Typographic Genius 3 The Industrial Revolution: The Impact of industrial technology upon visual communications 9 Typography for an Industrial Age 10 Photography, the New Communications Tool 11 Popular Graphics of the Victorian Era 12 The Arts and Crafts Movement 13 Ukiyo-e and Art Nouveau 4 The Modernist Era: Graphic design in the first half of the twentieth century 14 The Genesis of Twentieth-Century Design 15 The Influence of Modern Art 16 Pictorial Modernism 17 A New Language of Form 18 The Bauhaus and the New Typography 19 The Modern Movement in America 5 The Age of Information: Graphic design in the global village 20 The International Typographic Style 21 The New York School 22 Corporate Identity and Visual Systems 23 The Conceptual Image 24 National Visions within a Global Dialogue 25 Postmodern Design 26 The Digital Revolution Epilogue Selected Bibliography Picture Credits Index