Graphic Artists Guild Handbook: Pricing and Ethical Guidelines, 11th Edition

Chapter 1 PROFESSIONAL RELATIONSHIPS Working with Illustrators Working with Graphic Designers Sources of Illustrations & Design Talent Marketing & Self-Promotion Ethical Standards Chapter 2 LEGAL RIGHTS & ISSUES Copyright Work for Hire Rights of Celebrity & Privacy Moral Rights Resale Royalties Practices Governing Original Art Laws Defining Fair Practices Trademarks Trade Dress International & Canadian Copyright Chapter 3 PROFESSIONAL ISSUES Sales Tax Deductibility of Artwork Employment Issues Cancellation & Rejection Fees ("Kill Fees") Speculation Contests & Competitions One Final Note Chapter 4 TECHNOLOGY ISSUES Professional Practices Influenced by Technology Pricing Considerations Legal & Ethical Issues Royalty Free Distribution Health Issues The Labor Market Chapter 5 ESSENTIAL BUSINESS PRACTICES Part I: Negotiating & Evaluating The Terms of an Offer Part II: Deciding on the Price Part III: Keeping Track Part IV: Collecting Part V: Reuse & Other Markets Chapther 6 SALARIES & TRADE CUSTOMS Employment Conditions Salary Overview Design Salaries Production Salaries New Media & the Web Salaries Illustration Salaries Chapter 7 GRAPHIC DESIGN PRICES & TRADE CUSTOMS The Agreement Trade Practices Corporate Graphic Design Branding Design Advertising & Promotion Design Collateral Design Publication Design Book Jacket or Cover Design Book Design Book Packaging Design Lettering & Typeface Design Retouching & Photo Illustration Environmental Graphic Design Exhibit & Display Design Broadcast Design Greeting Card & Novelty Design Chart & Map Design Production Artist Chapter 8 WEB DESIGN & OTHER DIGITAL MEDIA Ready for the Internet & New Media? The Digital Marketplace Web Site Design Glossary Chapter 9 ILLUSTRATION PRICES & TRADE CUSTOMS Overview General Trade Practices for Illustration Advertising Illustration Preproduction Illustration Onscreen Artwork in Motion Pictures, Television, & Video Corporate & Institutional Illustration Book Publishing Editorial Illustration Package Illustration Fashion Illustration Greeting Card Novelty & Retail Goods Illustration Medical Illustration Natural Science Illustration Technical Illustration Architectural/Interior Illustration Dimensional (3-D) Illustration Marbling (Marbled Printing) Postage Stamp Illustration Chapter 10 CARTOONING PRICES & TRADE CUSTOMS Magazine Cartooning Editorial Cartooning Newspaper Syndication Online Cartoon Sales Comic Books Original Cartoon Books or Collections Reprints Licensing & Merchandising Chapter 11 ANIMATION PRICES & TRADE CUSTOMS Computer Animation Animation Is Multicultural Careers in Animation Job Markets & Salaries Pricing Chapter 12 SURFACE DESIGN PRICES & TRADE PRACTICES Computer-Aided Design Changing The Industry Types of Surface & Textile Design Licensing & Royalties Working with Representatives Trade Practices Chapter 13 STANDARD CONTRACTS & BUSINESS TOOLS Why Have Contracts? Seven Basic Types of Contracts? What a Contract Should Include Using Contracts Negotiation Before Calling a Lawyer When to Call a Lawyer Just the Beginning Glossary Contracts & Forms -- Cease & Desist Letter -- Artwork Inventory Form -- Artist-Agent Agreement -- All-Purpose Purchase Order -- Licensing Agreement (Long Form) -- Licensing Agreement (Short Form) -- Nondisclosure Agreement for Submitting Ideas -- Magazine Purchase Order for Commissioned Illustration -- All-Purpose Illustrator's Letter of Agreement -- Illustrator's Invoice -- Illustrator's Estimate & Confirmation Form -- Illustrator's Release Form for Models -- Surface/Textile Designer-Agent Agreement -- Surface/Textile Designer's Estimate & Confirmation Form -- Surface/Textile Designer's Holding Form -- Surface/Textile Designer's Invoice -- Digital Media Invoice -- Computer-Generated Art Job Order Form -- Computer-Generated Art Invoice -- Web Site Design & Maintenance Order Form -- Graphic Designer's Estimate & Confirmation Form -- Graphic Designer's Invoice Chapter 14 THE GRAPHIC ARTISTS GUILD Long-Range Goals History of the Guild Taking Action Member Benefits & Services The Graphic Artists Guild Board of Directors The Graphic Artists Guild Foundation The Graphic Artists Guild Legal Defense Fund Joining the Guild Chapter 15 RESOURCES & REFERENCES Recommended Reading Useful Publications Industry Directories Talent Databases Related Organizations Merchandise Markets, Shows, & Expositions Some Useful Web Sites Glossary Index Graphic Artists Guild Membership Application