Shutter Magazine 050 (November 2016)

12 // Top 10 Lighting Questions Answered – Michael Corsentino 26 // Zero to Niche: Building a Portfolio in 30 Days – Jeff Rojas 38 // Building a Brand That Books More Business – Sal Cincotta 52 // 4 Most Common Branding Mistakes Made by Professional Photographers – Justen Hong 62 // Living Your Brand – Blair Phillips 74 // From Vision to Fruition – Melanie Anderson 90 // First Impressions: Anatomy of a Successful Logo – Craig LaMere 102 // Purposeful Branding for Seniors – Jeff & Christine Tonkin 118 // Branding for High-End Weddings: 3 Things You Can Do Right Now – Vanessa Joy 132 // Tribe Building: Turning Your Clients Into Brand Ambassadors – Phillip Blume 144 // Branding for the Unbrandable – Laura Schumpert 158 // Inspirations – Our Readers 176 // So, You’re Ready to Go Full-Time? – Skip Cohen 186 // 5 Years: A Journey From Entitlement to Leadership – Alissa Zimmerman 196 // Turning the Ordinary Into Extraordinary: Lighting Receptions – Michael Anthony