Turnaround: The New Ford Motor Company
| About/Subject | Ford Motor Company, Automobiles |
| Format | Hardback |
| Language | English |
| Location | US |
| Copyright | 1990 |
| Pages / Font | 260 pages |
| ISBN | 0-13-932062-8 |
| Chapters | 1. A Sea of Red Ink 2. The Old Ford Motor Company 3. Ford Thunders 4. The People Difference 5. Ford and the Law 6. Team Taurus 7. The Company is Customer Driven, or the Products are Not 8. Communication - A Two-Way Street 9. Winning in a Global Market 10. Ford in the 1990s Appendix: Crucial Dates in Ford History |
Added by fiorani · Last edited by Anaideia


