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Where the Suckers Moon

Where the Suckers Moon

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FormatHardback
LanguageEnglish
LocationUS
Copyright1994
Pages / Font478 pages
ISBN0-679-41227-1
ChaptersPart I: The Mission 1. Where's the Beef? 2. I'm Not a Doctor, but I Play One on TV 3. The Closer He Gets, the Better You Look Part II: The Company 4. Cheap and Ugly 5. Inexpensive, and Built to Stay that Way 6. We Built Our Reputation by Building Better Cars Part III: The Pitch 7. When You're HAving More than One 8. Four Out of Five Dentists Recommend... 9. The Real Thing 10. It's the Right Thing to Do 11. The Quicker Picker-Upper Part IV: The Production 12. Somewhere West of Laramie 13. Just Do It 14. Come Alive 15. Perception/Reality 16. You Get a Lot to Like Part V: The Campaign 17. It Keeps Going...and Going... 18. All Aspirin is Alike 19. If It's Out There, It's in Here 20. We are Driven Part VI: The Image 21. I Think in My Legacy 22. Have It Your Way Park VII: The Consumer 23. We Do It All for You
Added by fiorani