Selling Dreams: How to Make Any Product Irresistible
| Format | Hardback |
| Language | English |
| Copyright | 1999 |
Collection
| Format | Hardback |
| Language | English |
| Location | US |
| Copyright | 1999 |
| Pages / Font | 336 pages |
| ISBN | 0-684-85019-2 |
| Chapters | 1. The Shaping of Dreams
2. The Business of Selling Dreams
3. Dreamketing: Reaching the Customers' Dreams
4. The Customer: A Dreamer in Search of Surprise
5. The Dream-Makers: The Creators
6. Redefining Excellence
7. Financing Creativity
8. Conclusion 1. The Shaping of Dreams
2. The Business of Selling Dreams
3. Dreamketing: Reaching the Customers' Dreams
4. The Customer: A Dreamer in Search of Surprise
5. The Dream-Makers: The Creators
6. Redefining Excellence
7. Financing Creativity
8. Conclusion Show all ▾ |
Added by Fiorani