Selling Dreams: How to Make Any Product Irresistible
| Format | Hardback |
| Language | English |
| Location | US |
| Copyright | 1999 |
| Pages / Font | 336 pages |
| ISBN | 0-684-85019-2 |
| Chapters | 1. The Shaping of Dreams 2. The Business of Selling Dreams 3. Dreamketing: Reaching the Customers' Dreams 4. The Customer: A Dreamer in Search of Surprise 5. The Dream-Makers: The Creators 6. Redefining Excellence 7. Financing Creativity 8. Conclusion |
Added by fiorani