Beijing Jeep

Beijing Jeep

PublisherSimon & Schuster
ImprintTouchstone
FormatPaperback
LanguageEnglish
LocationUS
Copyright1989
Pages / Font333 pages
ISBN0-671-72504-1
Chapters1. Outside Looking In 2. Making the Deal 3. Mao Tais and Friendship 4. Getting Nowhere 5. Bargaining Around the World 6. Hoopla 7. Ceremonial Occasions 8. Presidents and Megabucks 9. Living in China: The Lost Boys 10. Arriving at the Plant 11. Chinese Consumers and Japan 12. Launching the Cherokee 13. The Newcomer 14. Of Premiers and Rockefellers 15. An Outpouring of Grievances 16. Inside the Plant: The Cultural Divide 17. Showdown in May 18. Model Company 19. Outside the Model 20. Reforming Beijing Jeep 21. The Return 22. Corporate Takeover in the People's Republic 23. Departures 24. A Very Long Haul 25. Exodus
Added by fiorani · Last edited by tsivihcra