| Publisher | Simon & Schuster |
| Imprint | Touchstone |
| Format | Paperback |
| Language | English |
| Location | US |
| Copyright | 1989 |
| Pages / Font | 333 pages |
| ISBN | 0-671-72504-1 |
| Chapters | 1. Outside Looking In
2. Making the Deal
3. Mao Tais and Friendship
4. Getting Nowhere
5. Bargaining Around the World
6. Hoopla
7. Ceremonial Occasions
8. Presidents and Megabucks
9. Living in China: The Lost Boys
10. Arriving at the Plant
11. Chinese Consumers and Japan
12. Launching the Cherokee
13. The Newcomer
14. Of Premiers and Rockefellers
15. An Outpouring of Grievances
16. Inside the Plant: The Cultural Divide
17. Showdown in May
18. Model Company
19. Outside the Model
20. Reforming Beijing Jeep
21. The Return
22. Corporate Takeover in the People's Republic
23. Departures
24. A Very Long Haul
25. Exodus 1. Outside Looking In
2. Making the Deal
3. Mao Tais and Friendship
4. Getting Nowhere
5. Bargaining Around the World
6. Hoopla
7. Ceremonial Occasions
8. Presidents and Megabucks
9. Living in China: The Lost Boys
10. Arriving at the Plant
11. Chinese Consumers and Japan
12. Launching the Cherokee
13. The Newcomer
14. Of Premiers and Rockefellers
15. An Outpouring of Grievances
16. Inside the Plant: The Cultural Divide
17. Showdown in May
18. Model Company
19. Outside the Model
20. Reforming Beijing Jeep
21. The Return
22. Corporate Takeover in the People's Republic
23. Departures
24. A Very Long Haul
25. Exodus Show all ▾ |