Golden Arches East: McDonald's in East Asia
| Editor | James L. Watson |
| Preface by | James L. Watson |
| Introduction by | James L. Watson |
| Publisher | Stanford University Press |
| Afterword by | Sidney W. Mintz |
| Cover photo | James L. Watson |
| Copyright Holder | Board Of Trustess Of The Leland Stanford Junior University |
| About/Subject | McDonald's |
| Contributor | Yunxiang Yan, James L. Watson, David Y. H. Wu, Sangmee Bak, Emiko Ohnuki-Tierney |
| Format | Paperback |
| Language | English |
| Location | Stanford, California |
| Copyright | 1997 |
| First Printing | 1997 |
| Pages / Font | 256 pages |
| ISBN 10 | 0-8047-3207-9 |
| Library of Congress Classification Number | 97-22495 |
| Library of Congress Call Number | TX945.5.M33G65 1997 |
| Dewey Decimal Classification Number | 338.7'61647955—dc21 |
| Printer's Key | 06 05 04 03 02 01 00 99 98 |
| Barcode | 9 780804 732079 |
| Barcode | 9780804732079 |
| Chapters | Contributors - xv Introduction: Transnationalism, Localization, and Fast Foods in East Asia - James L. Watson - 1 1. McDonald's in Beijing: The Localization of Americana - Yunxiang Yan - 39 2. McDonald's in Hong Kong: Consumerism, Dietary Change, and the Rise of a Children's Culture - James L. Watson - 77 3. McDonald's in Taipei: Hamburgers, Betel Nuts, and National Identity - David Y. H. Wu - 110 4. McDonald's in Seoul: Food Choices, Identity, and Nationalism - Sangmee Bak - 136 5. McDonald's in Japan: Changing Manners and Etiquette - Emiko Ohnuki-Tierney - 161 Afterword: Swallowing Modernity - Sidney W. Mintz - 183 Notes - 203 Select Bibliography - 239 Index - 247 |
| Notes | "Printed in the United States of America" |
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