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The Upside of Irrationality: The Unexpected Benifits of Defying Logic at Work and at Home

The Upside of Irrationality: The Unexpected Benifits of Defying Logic at Work and at Home

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FormatPaperback
LanguageEnglish
LocationNew York, New York
Copyright2010
Pages / Font334 pages
ISBN978-0-06-208644-0
ChaptersINTRODUCTION PART I THE UNEXPECTED WAYS WE DEFY LOGIC AT WORK Chapter 1 - Paying More for Less: Why Big Bonuses Don't Always Work Chapter 2 - The Meaning of Labor: What Legos Can Teach Us about the Joy of Work Chapter 3 - The IKEA Effect: Why We Overvalue What We Make Chapter 4 - The Not-Invented-Here Bias: Why "My" Ideas Are Better than "Yours" Chapter 5 - The Case for Revenge: What Makes Us Seek Justice? PART II THE UNEXPECTED WAYS WE DEFY LOGIC AT HOME Chapter 6 - On Adaptation: Why We Get Used to Things (but Not All Things, and Not Always) Chapter 7 - Hot or Not? Adaptation, Assortative Mating, and the Beauty Market Chapter 8 - When a Market Fails: An Example from Online Dating Chapter 9 - On Empathy and Emotion: Why We Respond to One Person Who Needs Help but Not to Many Chapter 10 - The Long-Term Effects of Short-Term Emotions: Why We Shouldn't Act on Our Negative Feelings Chapter 11 - Lessons from Our Irrationalities: Why We Need to Test Everything THANKS LIST OF COLLABORATORS NOTES BIBLIOGRAPHY AND ADDITIONAL READINGS INDEX
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