| Publisher | Kogan Page |
| Typeset by | BookEns Ltd |
| Printed and Bound by | Clays Ltd |
| Format | Paperback |
| Language | English |
| Location | London |
| Copyright | 1994 |
| Pages / Font | 108 pages |
| ISBN 10 | 0-7494-1254-2 |
| ISBN 13 | 9780749412548 |
| Price | £6.99 net |
| Chapters | 1 Introduction
2 Overview of Marketing
3 An Introduction to Market Research
4 Finding Out What Your Customers Need
5 Strategy
6 Marketing Planning
7 Implementing the Market Plan
8 Looking Ahead
Useful Addresses
Further Reading from Kogan Page 1 Introduction
2 Overview of Marketing
3 An Introduction to Market Research
4 Finding Out What Your Customers Need
5 Strategy
6 Marketing Planning
7 Implementing the Market Plan
8 Looking Ahead
Useful Addresses
Further Reading from Kogan Page Show all ▾ |
| Notes | DDC number per http://classify.oclc.org/classify2/ 658.8 658 General Management _658.8 Management of distribution (Marketing) |
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