Advertising and Promotion: An Integrated Marketing Communication Perspective
| Imprint | McGraw-Hill |
| Publisher | Irwin/McGraw-Hill |
| Format | Paperback |
| Language | English |
| First Printing | 1990 |
| This Edition Published | 2001 |
| Pages / Font | 795 pages |
| ISBN | 0-07-231445-1 |
| Dewey Decimal Classification Number | 659.1--dc21 |
| Barcode | 9 780071 180269 9000 |
| Notes | Fifth edition |
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