The Persuasion Industry
| Publisher | Readers Union Ltd |
| Copyright Holder | John Pearson, Graham Turner |
| Cover/Jacket Design by | Craig Barber |
| Printed by | Northumberland Press Limited |
| Format | Hardback |
| Language | English |
| Location | London |
| This Edition Published | 1966 |
| Copyright | 1965 |
| Pages / Font | 254 pages / 9pt Georgian |
| Price | RU October Choice 8s |
| Price | Eyre & Spottiswoode 30s |
| Chapters | Introduction PART 1 ADVERTISING 1 The Fight for the Ford Account 2 The 100 mph Dream 3 Face-lift in Berkeley Square 4 Katie and the Cube 5 Guiness is Good For You 6 Patrick Dolan 7 The Breeze of Change 8 'Ideas, Ideas, Ideas' 9 Hobson, Bates and Partners - The Unique Selling Agency 10 It's Lonely at the Top 11 'The most prosperous agency' 12 Obiter Dichter 13 Hunting in Masses 14 Hitting the Housewife 15 Banks and Models PART 2 PUBLIC RELATIONS 16 Toby O'Brien 17 The Tory Succession 18 PR at Take-over Time 19 Persuasion in Smith Square 20 PR - to the Left and Right 21 The Anatomy of Non-Involvement 22 The Old Boy Net PART 3 'LEGAL, CLEAN, HONEST AND TRUTHFUL' 23 'Legal, Clean, Honest and Truthful' 24 Final Thoughts |
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