| Publisher | Readers Union Ltd |
| Copyright Holder | John Pearson, Graham Turner |
| Cover/Jacket Design by | Craig Barber |
| Printed by | Northumberland Press Limited |
| Format | Hardback |
| Language | English |
| Location | London |
| This Edition Published | 1966 |
| Copyright | 1965 |
| Pages / Font | 254 pages / 9pt Georgian |
| Price | RU October Choice 8s |
| Price | Eyre & Spottiswoode 30s |
| Chapters | Introduction
PART 1 ADVERTISING
1 The Fight for the Ford Account
2 The 100 mph Dream
3 Face-lift in Berkeley Square
4 Katie and the Cube
5 Guiness is Good For You
6 Patrick Dolan
7 The Breeze of Change
8 'Ideas, Ideas, Ideas'
9 Hobson, Bates and Partners - The Unique Selling Agency
10 It's Lonely at the Top
11 'The most prosperous agency'
12 Obiter Dichter
13 Hunting in Masses
14 Hitting the Housewife
15 Banks and Models
PART 2 PUBLIC RELATIONS
16 Toby O'Brien
17 The Tory Succession
18 PR at Take-over Time
19 Persuasion in Smith Square
20 PR - to the Left and Right
21 The Anatomy of Non-Involvement
22 The Old Boy Net
PART 3 'LEGAL, CLEAN, HONEST AND TRUTHFUL'
23 'Legal, Clean, Honest and Truthful'
24 Final Thoughts Introduction
PART 1 ADVERTISING
1 The Fight for the Ford Account
2 The 100 mph Dream
3 Face-lift in Berkeley Square
4 Katie and the Cube
5 Guiness is Good For You
6 Patrick Dolan
7 The Breeze of Change
8 'Ideas, Ideas, Ideas'
9 Hobson, Bates and Partners - The Unique Selling Agency
10 It's Lonely at the Top
11 'The most prosperous agency'
12 Obiter Dichter
13 Hunting in Masses
14 Hitting the Housewife
15 Banks and Models
PART 2 PUBLIC RELATIONS
16 Toby O'Brien
17 The Tory Succession
18 PR at Take-over Time
19 Persuasion in Smith Square
20 PR - to the Left and Right
21 The Anatomy of Non-Involvement
22 The Old Boy Net
PART 3 'LEGAL, CLEAN, HONEST AND TRUTHFUL'
23 'Legal, Clean, Honest and Truthful'
24 Final Thoughts Show all ▾ |
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