| Cover/Jacket Design by | Rolf Bruderer |
| Cover photo | The Coca-Cola Company |
| Publisher | Doubleday & Company, Inc. |
| About/Subject | Coca-Cola |
| Format | Hardback |
| Language | English |
| Copyright | 1978 |
| Pages / Font | 288 pages |
| ISBN | 0-385-13499-1 |
| Library of Congress Catalog Card Number | 77-16954 |
| Price | 12.95 |
| Chapters | Preface
Dr. Pemberton's Beverage
Wars Have Raged...
A Happy Family
Success - And Then A Souring
Why Did Asa Candler Give Away His Coca-Cola Empire?
A Real Winner
Coca-Cola Confronts World Conflicts
Oh, So You Have It Here, Too?
Coca-Cola Among The Computers And Conglomerates
Coca-Cola Advertising Strategies
Coca-Cola Faces Life
Robert Winship Woodruff: The Man With A Cigar...An Enigma
A Pause That Refreshes Preface
Dr. Pemberton's Beverage
Wars Have Raged...
A Happy Family
Success - And Then A Souring
Why Did Asa Candler Give Away His Coca-Cola Empire?
A Real Winner
Coca-Cola Confronts World Conflicts
Oh, So You Have It Here, Too?
Coca-Cola Among The Computers And Conglomerates
Coca-Cola Advertising Strategies
Coca-Cola Faces Life
Robert Winship Woodruff: The Man With A Cigar...An Enigma
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