The Stranger's Long Neck
| Publisher | A & C Black (Publishers) Limited |
| Designed by | Fiona Pike |
| Typeset by | Saxon Graphics |
| Printed by | GraphyCems |
| Format | Paperback |
| Language | English |
| Location | London |
| Copyright | 2010 |
| Reprinted | 2011 |
| Pages / Font | 218 pages |
| ISBN | 9-781-4081-1442-1 |
| Barcode | 9 781408 114421 |
| Price | £16.99 |
| Chapters | Acknowledgements 1. Trading with strangers 2. Gut instinct and the information tsunami 3. From Long Tail to Dead Zone 4. The rise of the Long Neck 5. A secret method for understanding your customers 6. There are always tasks 7. Defining tasks at NHS Choices 8. Free money: That's what we want 9. Organisation v. customer thinking 10. How the Microsoft Excel Web site dramatically improved customer servicing 11. A method for managing search 12. Deliver what customers want - not what you want 13. Measuring success: Back to basics 14. Preparing for task measurement 15. Carrying out a task measurement 16. Those practical, innovative Swedes 17. Fox meets chicken Further Reading Index |
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