| Publisher | A & C Black (Publishers) Limited |
| Designed by | Fiona Pike |
| Typeset by | Saxon Graphics |
| Printed by | GraphyCems |
| Format | Paperback |
| Language | English |
| Location | London |
| Copyright | 2010 |
| Reprinted | 2011 |
| Pages / Font | 218 pages |
| ISBN | 9-781-4081-1442-1 |
| Barcode | 9 781408 114421 |
| Price | £16.99 |
| Chapters | Acknowledgements
1. Trading with strangers
2. Gut instinct and the information tsunami
3. From Long Tail to Dead Zone
4. The rise of the Long Neck
5. A secret method for understanding your customers
6. There are always tasks
7. Defining tasks at NHS Choices
8. Free money: That's what we want
9. Organisation v. customer thinking
10. How the Microsoft Excel Web site dramatically improved customer servicing
11. A method for managing search
12. Deliver what customers want - not what you want
13. Measuring success: Back to basics
14. Preparing for task measurement
15. Carrying out a task measurement
16. Those practical, innovative Swedes
17. Fox meets chicken
Further Reading
Index Acknowledgements
1. Trading with strangers
2. Gut instinct and the information tsunami
3. From Long Tail to Dead Zone
4. The rise of the Long Neck
5. A secret method for understanding your customers
6. There are always tasks
7. Defining tasks at NHS Choices
8. Free money: That's what we want
9. Organisation v. customer thinking
10. How the Microsoft Excel Web site dramatically improved customer servicing
11. A method for managing search
12. Deliver what customers want - not what you want
13. Measuring success: Back to basics
14. Preparing for task measurement
15. Carrying out a task measurement
16. Those practical, innovative Swedes
17. Fox meets chicken
Further Reading
Index Show all ▾ |
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