| Imprint | Studio Vista |
| Publisher | Studio Vista Limited |
| Copyright Holder | Gabriele Mazzotta Editore |
| Copyright Holder (Translation) | Studio Vista Limited |
| Printed and Bound by | Alfieri & Lacroix |
| Editorial Assistant | Vivienne Menkes |
| Contributor | John McHale, Karl Pawek, Ludwig Giesz, Lotte H. Eisner, Ugo Volli, Vittorio Gregotti, Aleksa Čelebonović |
| Essay by | Hermann Broch, Clement Greenberg |
| Format | Hardback |
| Language | English |
| Location | London |
| Copyright | 1968 |
| Copyright | 1969 |
| First Printing in Country | 1969 |
| Reprinted | 1970 |
| Pages / Font | 313 pages / 11 on 12 pt Century |
| SBN | 289 79760 8 |
| Chapters | Author's note, 7
Introduction, 9
Kitsch, 13
Myth and kitsch, 37
Notes on the problem of kitsch (Hermann Broch), 49
Monuments, 77
Transpositions, 85
The Betrothed and Co., 88
Leonardo and India in Los Angeles, 94
The plastic parthenon (John McHale), 98
Politics, 111
The avant-garde and kitsch (Clement Greenberg), 116
Birth and family, 127
Death, 133
Religious trappings, 139
Christian kitsch (Karl Pawek), 143
Tourism and nature, 151
Kitsch-man as tourist (Ludwig Giesz), 156
Advertising, 175
The film, 193
Kitsch in the cinema (Lotte H. Eisner), 197
Pornokitsch and morals, 219
Pornography and pornokitsch (Ugo Volli), 224
Styling and architecture, 251
Kitsch and architecture (Vittorio Gregotti), 255
Traditional kitsch, 277
Notes on traditional kitsch (Aleksa Čelebonović), 280
Conclusion, 291
Bibliography, 303
List of illustrations, 305
Index, 309 Author's note, 7
Introduction, 9
Kitsch, 13
Myth and kitsch, 37
Notes on the problem of kitsch (Hermann Broch), 49
Monuments, 77
Transpositions, 85
The Betrothed and Co., 88
Leonardo and India in Los Angeles, 94
The plastic parthenon (John McHale), 98
Politics, 111
The avant-garde and kitsch (Clement Greenberg), 116
Birth and family, 127
Death, 133
Religious trappings, 139
Christian kitsch (Karl Pawek), 143
Tourism and nature, 151
Kitsch-man as tourist (Ludwig Giesz), 156
Advertising, 175
The film, 193
Kitsch in the cinema (Lotte H. Eisner), 197
Pornokitsch and morals, 219
Pornography and pornokitsch (Ugo Volli), 224
Styling and architecture, 251
Kitsch and architecture (Vittorio Gregotti), 255
Traditional kitsch, 277
Notes on traditional kitsch (Aleksa Čelebonović), 280
Conclusion, 291
Bibliography, 303
List of illustrations, 305
Index, 309 Show all ▾ |
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